Putting You on the Map

The BID will run high visibility marketing and promotional campaigns to raise the local, regional and national profile of Southend – pushing more economic capital into the BID zone in the shape of new businesses, property development, visitors, employees and students.

What the BID will deliver

What We Do - Putting You on the Map, Website


A mobile responsive website promoting businesses within the BID zone and those who are a Friend of the BID, as well as providing and updating visitors with information on events and promotions.

In April, the organic search traffic to the website surpassed 38,000 (an increase of almost 2000% year-on-year for the previous site) and there were just under 50,000 unique visitors. 

What We Do - Putting You on the Map, Southend Offers

Southend Offers

Businesses can promote their exclusive offers, promotions and events easily and for free via Visit Southend’s VIP Offer section. This site is now fully mobile responsive.

What We Do - Putting You on The Map, Multimedia Advertising

Multimedia Advertising

Campaigns across the full breadth of media channels – including radio, PR, social media and local press – will promote the BID zone as an attractive place to visit.

What We Do - Putting You on the Map, Events (Christmas Lights Switch On)


A host of existing annual events including the Christmas Lights Switch On, Seafront Fireworks and Italian Festival, as well as brand new additions of the Southend Festival of Wheels, Southend Food Fest and Coca-Cola Truck visit.

Southend Town Map - Putting You on the Map, Maps and signage 1

Maps & Signage

Investment in additional maps, including Southend Town Map and Visit Southend branded signage will enhance the visitor experience in Southend.

What We Do - Putting You on the Map, Transport Initiatives

Transport Initiatives

Promoting public transport and car parking offers will encourage more new and returning visitors, longer dwell time and increased consumer spending.