market
creating a buzz & spreading the word
Marketing is central to the BID strategy. Our integrated approach delivers much higher reach, impact and return on investment. We will go on building affinity with our loyal local audience, as well as raising the profile of Southend-on-Sea to a wider audience.
the tourism market
We will continue to work closely with Southend
Borough Council’s Head of Tourism and the Destination Marketing Organisation to support and enhance the town’s profile as one of the South East’s top coastal destinations. By bringing together BID businesses in a concerted and cohesive marketing strategy, we can deliver an exciting ‘visit, shop, eat, explore’ proposition.
opportunities
Southend-on-Sea’s year-round programme of festivals and other events provides a ready-made platform for promoting the town and attracting visitors. Key dates for the diary include the annual seafront fireworks display and the Christmas Lights Switch On, as well as the hugely popular Southend Festival.
keeping you informed
We will continue to provide visitors to the town with lots of useful information, including shopping maps, signage, visitor information points, a celebration of independent businesses and a guide to nightlife, places to eat, and accommodation.
transport & parking
Improved access to the town centre and seafront is a key issue for businesses and will continue to be a key focus of the BID. We will work with the relevant authorities to ensure that business needs are heard.
purple flag
We are committed to helping Southend retain its accreditation under the Purple Flag scheme, which recognises excellence in the night-time management of town and city centres.